Another State Is Conducting Investigation Into Vaping Industry


Connecticut recently announced plans to investigate the popular vaping brand, Juul Labs, over marketing concerns.

Even though the last ten years of research has proven a distinct harm reduction and smoking cessation value of vaping, many politicians are still convinced these tools are causing much more harm than good. As such, many have worked to implement misguided regulations which often equate the dangers of vaping and smoking.

Connecticut just recently became the latest place to take such action, as state legislators are launching an investigation into the makers of the uber-popular Juul vapes. Their primary focus is on whether or not Juul Labs marketed itself unlawfully in an effort to attract minors to their product.

While the company flatly denied these claims, many in the media are growing increasingly emboldened in their fight against vaping. Anti-vapers continue to push the false narrative that vaporizers are leading droves of non-smoking teens into a life of vaping, and eventual smoking.

Meanwhile, vaping advocates argue this type of regulation is only keeping smokers on cigarettes, as they won’t realize what a difference vaping could make for their health. This type of stigma is one of the most significant challenges still facing the vaping industry today.

Dashed Hopes

It was recently announced that the Connecticut state legislature would be conducting their own investigation into the vaping industry, and Juul Labs in particular, over their marketing practices. The investigation alleges Juul has purposefully marketed itself as a smoking cessation device without approval from the FDA, as well as targeting minors.

This latest investigation comes after a slew of complaints from health organizations across the country, including the American Academy of Pediatrics. These organizations wanted the FDA to look into how Juul was marketing itself, requesting documents from the company going back several years.

Meanwhile, Juul Labs spokesperson Ted Kwong made it clear in a statement that the company is fully compliant with the new investigations. He made it explicitly clear they do not market their devices as smoking cessation tools anywhere currently prevented by law.

Connecticut joins several other states doing similar investigations, as the pressure on the vaping industry ramps up. Connecticut Attorney General William Tong even went as far to say they would be looking into every possible way Juul could be affecting teens, highlighting how complex of an issue this really is.

The Value Of Vaping

Despite all of this negative press coverage, Juul Labs has remained resolute in their stance. In fact, they’ve been actively working on several things to help mitigate teenage smoking, even before the target was placed firmly on their back.

Starting with over $30 million pledged to fund independent research on the long-term impact of vaping, Juul Labs has made it clear over the last several years they’re willing to go above and beyond the call of duty to ensure their products aren’t being abused.

They have even launched several ad campaigns across the nation, explicitly aimed at teaching parents how to tell if their child has started vaping. Programs like these prove that for Juul Labs, protecting teens is a careful consideration before making any decision.

Despite all the good Juul has done, lawmakers and the media are still convinced vaporizers do little more than attract non-smoking teens into a life of smoking. Luckily, studies of over 60,000 teens by Action on Smoking and Health concluded only between 0.1% and 0.5% of non-smoking teens are ever picking up a vaporizer more than once or twice. Meaning, even fewer could ever be ending up smokers because of vaping.


It’s a shame to see so many states take a misguided route and equate vaping and smoking at every turn. It’s even worse when fear over an exaggerated threat comes before the freedoms and health of adult smokers who have successfully transitioned to vaping.

Despite all the evidence we now have in support of vaping, lawmakers around the country are still hell-bent on treating the vaping industry as the same as Big Tobacco. While this may please the worried parents who don’t know the statistics, it’s a politicians job to understand all the relevant information and make decisions accordingly. If we don’t support companies like Juul Labs now, it will only become easier and easier for lobbying groups to completely destroy the value of vaping.

Do you think this move would be overstepping bounds? How has vaping helped you most? Is engaging with misleading vaping rhetoric worth the effort? Let us know what you think in the comments, and don’t forget to check back here or join our Facebook and Twitter communities for more news and articles.

Dustin has been vaping for almost a decade. He found e-cigarettes in 2008 and quickly became drawn to them as an early adopter. He's been writing reviews ever since and has established himself as a well-versed authority on the subject.

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