BAT Pushes Australia Lawmakers to Regulate Ecigs as Medications
With electronic cigarettes dominating the charts in market growth, tobacco companies can no longer ignore the phenomenon. Many of them have already jumped on board with their own e-cigarette designs to balance out profit losses as smoking rates decline. Now British American Tobacco, the fifth largest tobacco company in the world, is pushing for regulators to treat ecigs as medications.
Lest you think British American Tobacco has noble intentions, let’s take a moment to remember that this is a company that makes billions of dollars every year from selling people addictive cancer-causing cigarettes. So what’s the end game here? In short, BAT wants vapes regulated as medicinal products, but they also want authorities to grant them the right to sell the products freely.
Through an information leak, Australian news agencies recently discovered that a BAT representative was hounding the Therapeutic Goods Administration to allow ecigs sales under the medication umbrella, with BAT as a willing provider. Of course, BAT is framing their requests as a concern for public health. After all, their new subsidiary Nicoventures is only concerned with helping smokers quit.
But at this point, we have to ask ourselves: Why would BAT ever want smokers to successfully quit? After all, tobacco is where they make their money. It stands to reason that any smoking cessation products sponsored by tobacco companies could be purposefully created to keep smokers chained to their products. They would never want a smoking cessation product to be effective or they would permanently lose the customer’s business.
Essentially, if British American Tobacco established a willing market to accept Nicoventures for smoking cessation, it would put their much larger tobacco division out of business. This definitely smells fishy because we can’t imagine that they would hope for their tobacco sales to shut down completely! What do you think the real intentions are in BAT’s petition to get ecigs treated as medications in Australia?