Cigarette Companies Try To Change Vaping
Big Tobacco is moving on step beyond its misinformation campaign and into the actual vaping territory, with its first big vaping product set to hit the public in April.
Both Philip Morris and Japan Tobacco are expected roll out their vaping tobacco kits this spring, with each company experiencing a delay in shipments. Both companies are claiming the shipments are due to supply shortages.
But what does all this mean?
It means that Big Tobacco, as companies, are embracing vaping for their own needs, rather than trying to destroy it. How? These companies are introducing real tobacco into vaping products, thereby reducing and eliminating the several differences between smoking a cigarette and vaping.
For example, the iQOS, which is a refillable vaping stick, features tobacco refills that are sold as Marlboro Heatsticks, after the cigarettes. These are heavily regulated in Japan and elsewhere overseas. The company that sells iQOS, Philip Morris, has claimed that it has pushed back the launch of the tobacco stick after it posted better-than-expected sales in 12 regions across Japan, where it had been tested.
What does this mean for vaping?
Although many in the vaping industry can take this as a sign that that Big Tobacco sees its failings, it may be too easy to fall into that trap. Big Tobacco moving into vaping has only to do with profit margins, and they stand to make as much money from this industry as they did in selling cigarettes, and perhaps even more.
It is also important to remember that as the Huffington Post clearly states, the companies that are rolling out their tobacco vaping products are doing so in Asia and not in the North American market. These companies are showing faith in their products, yes, but delivering them to consumers in spring 2016, but they are not showing so much faith as to deliver them to the open North American market.
And while some may see the news coming from Japan as Big Tobacco conceding to the popularity of vaping, ask yourselves — is Big Tobacco playing in the vaping playground all that much good news for the industry? Or is it something to be wary of? Leave us a comment below with your thoughts about Philip Morris and Japan Tobacco wading into the vaping market.