Cigarette Companies Try To Change Vaping


Big Tobacco is moving on step beyond its misinformation campaign and into the actual vaping territory, with its first big vaping product set to hit the public in April.

Both Philip Morris and Japan Tobacco are expected roll out their vaping tobacco kits this spring, with each company experiencing a delay in shipments. Both companies are claiming the shipments are due to supply shortages.

But what does all this mean?

It means that Big Tobacco, as companies, are embracing vaping for their own needs, rather than trying to destroy it. How? These companies are introducing real tobacco into vaping products, thereby reducing and eliminating the several differences between smoking a cigarette and vaping.

For example, the iQOS, which is a refillable vaping stick, features tobacco refills that are sold as Marlboro Heatsticks, after the cigarettes. These are heavily regulated in Japan and elsewhere overseas. The company that sells iQOS, Philip Morris, has claimed that it has pushed back the launch of the tobacco stick after it posted better-than-expected sales in 12 regions across Japan, where it had been tested.

What does this mean for vaping?

Although many in the vaping industry can take this as a sign that that Big Tobacco sees its failings, it may be too easy to fall into that trap. Big Tobacco moving into vaping has only to do with profit margins, and they stand to make as much money from this industry as they did in selling cigarettes, and perhaps even more.

It is also important to remember that as the Huffington Post clearly states, the companies that are rolling out their tobacco vaping products are doing so in Asia and not in the North American market. These companies are showing faith in their products, yes, but delivering them to consumers in spring 2016, but they are not showing so much faith as to deliver them to the open North American market.

And while some may see the news coming from Japan as Big Tobacco conceding to the popularity of vaping, ask yourselves — is Big Tobacco playing in the vaping playground all that much good news for the industry? Or is it something to be wary of? Leave us a comment below with your thoughts about Philip Morris and Japan Tobacco wading into the vaping market.

Jimmy, lover, blogger, vaper and ex-smoker. I’ve been blogging about and supporting Vaping since 2009. They changed my life and I think history will show them as one of the most significant public health invention of the 21st century.

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4 Responses

  1. Talei Watson says:

    I agree that the big tobacco companies are only moving into vaping for profit… After all that’s what it was all about with tobacco, never mind the lives that were lost because of it. They obviously can see that vaping is a growing industry, and if ya can’t beat em, join em…. then take over… Which is what they will do if we buy their products…

  2. Mick says:

    It’s a joke… this is not vaping. They’ll get “approval” for the only regulated “e-cig” and still make their billions. The scum will probably get away with it too.

  3. Jon says:

    Uh…you do realize that BT has been into vaping the US for at least 4 years right? Lorillard purchased blu in 2012 and Altria bought Greensmoke around 2014. Altria and RJR both have e-cig companies. I would also be interested to know about this “misinformaiton campaign” you spoke about in the article. Not saying BT and vaping advocates are going to be best friends but they are far from the enemy of vaping. In fact most of the real scientific research into the positive health effects of vaping are being done by tobacco companies.

  4. Mark says:

    I don’t know, it like anything else with big tobacco….all they want are the proits. If this “new” vapestick or whatever the hell its being called is so good then why not release it in the Americas as well? Perhaps their device isn’t all that great….or safe, then again it wouldn’t surprise me if big tobacco is joining the vaping game. If so then they need to do their homework and get something on the market that works as well as the plethora of products we have on the market today.
    I wouldn’t trust big tobacco any more than I would trust big pharma. I guess its a wait and see type of issue. We shall see what the future holds for vaping and big tobacco.

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