New Research Supports Something We’ve Said About Vaping For Years


Researchers examined the impact of flavored e-liquids on the youth versus adults and found some interesting patterns.

Smoking remains the leading cause of preventable death and disease around the globe. As such, we’re constantly in need of new tools which can help smokers end their dependence once and for all. Unfortunately, vaping has traditionally gotten tied in with smoking, despite having only been invented as a way to help smokers quit. As a result, the regulations regarding vaping are continually shifting and getting stricter, including the push for an e-liquid flavor ban. However, this doesn’t mean we don’t have plenty of peer-reviewed evidence that they’re invaluable tools. In fact, a new report concluded e-liquid flavors help adult smokers fight the urge to start smoking again far better than tobacco flavored e-liquids do.

Both sides of the vaping debate have had plenty of reaction to this news. Vaping supporters believe this report adds to their already robust case for the harm reduction and smoking cessation value of vaping. Meanwhile, anti-vapers brush off the results, instead, continuing to suggest supporting vaping in any way will lead to more teens using them, and eventually smoking. Only time will tell what comes next, but many are happy with another piece of evidence backing the value of vaping flavors for adults.

Brand New Report

This new report was conducted by researchers at the University of Southern California. Led by Dr. Nicholas Goldenson, the team wanted to better understand the impact of vaping flavors on both adults and teens. They believe uncovering the distinct differences is a major key to properly regulating vaporizers in the future. While everyone can agree that smoking is very bad for you, there is much more debate ongoing about the impact of vaping on long term health. Vaping has proven to be an invaluable tool in this fight. But at the same time, many are worried sweet e-liquid flavors are attracting teens into a life of vaping, and eventual smoking. The team determined that when compared with tobacco flavored e-liquid, sweet flavors are significantly associated with adult smokers able to fight the urge to start smoking again. They also discovered women are more likely to prefer menthol flavors than men.

While the team was hesitant to give too much praise to vaping, they clearly indicated a distinct value of sweet e-liquid flavors for adult vapers. Most anti-vapers try to make the case that these bans are the right path forward, as only teens are interested in sweet or fruity flavors. However, more and more research is disputing this. A report by Yale professor, Dr. John Buckell, concluded e-liquid flavor bans are more likely to help Big Tobacco than curb teenage smoking.

Evidence For The Value of Vaping

This new report fits quite nicely into the growing pile of peer-reviewed evidence we have supporting vaping. Back in 2015, we got our first report which concluded vaping is at least 95% safer than continued smoking thanks to Public Health England. At the time, this news was a major story. But these days we get results like these all the time. Just a few months back, researchers with Roswell Park Cancer Institute concluded the toxicants in vapor are about 93% lower than in cigarette smoke. Taking things a step further, a report published in the Journal of Aerosol Sciences concluded the excess lifetime cancer risk of a vaper is around 57,000 times lower than a demographically similar smoker.

When we take a look past the general harm reduction value, the case stays just as strong. For instance, a report by the University of Louisville tested all the most common smoking cessation tools and methods. When they analyzed their results, the team confirmed that not only is vaping effective, but it may be more likely to succeed than anything else. Finally, we have a report of over 60,000 teens by Action on Smoking and Health, which found as few as 0.1% of non-smoking teens are ever vaping more than once or twice.


Getting new research like this is always a plus for the vaping industry. However, we still have some massive battles ahead of us if we want to secure our vaping rights into the future. With smoking still the leading cause of preventable death and disease, we simply must use all the best tools we have at our disposal, which includes vaping. If we don’t stand up and fight now, it may not be too long before we can’t recognize the industry at all. So be sure to spread this new report and all the others we have to the smokers in your life. Show them everything that vaping could provide.

Do you think more research is helping our cause? What’s the most critical part about vaping to you? How should we teach others about e-cigarettes? Let us know what you think in the comments, and don’t forget to check back here or join our Facebook and Twitter communities for more news and articles.

Dustin has been vaping for almost a decade. He found e-cigarettes in 2008 and quickly became drawn to them as an early adopter. He's been writing reviews ever since and has established himself as a well-versed authority on the subject.

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