New Vaping Documentary Will Expose Big Pharma and Media Lies About Ecigs

a billion lives documentary 9

realiWhen filmmaker Aaron Biebert realized that electronic cigarettes had the potential to save lives, he was thrilled. But then he realized that Big Pharma and the media were spreading a lot of lies that could potentially ruin the ecig industry before it really reached its maximum potential. That’s why he chose to create a new documentary called “A Billion Lives”. This week, Aaron sat down with VapeBeat to talk about his new film and how we can protect vaping freedom in today’s world.

Aaron said he decided to create “A Billion Lives” after he realized that some scientific studies were spreading more lies than truth about ecigarettes. “When the New England Journal of Medicine published that study showing how e-cigarette vapor had more formaldehyde than cigarettes, I took notice,” he said. “I have friends that quit smoking after taking up vaping and I was concerned to see that e-cigarettes were worse. After I mentioned that study to a vaper, they pointed me to one scientist’s rebuttal showing that the entire study was built on the false premise of overheating the liquid. The entire study was a sham.”

But it’s not just one unreliable study that is doing harm to the ecig movement. There are many and the public rarely does their research when they hear these kinds of lies. They tend to believe everything they hear on the news and vaping has quickly developed a bad rap that it simply doesn’t deserve.

To make matters worse, it’s estimated that a billion people will die this century from smoking-related causes. Why aren’t scientists embracing ecigarettes when they show such promise as a real way to stop these deaths?

Aaron said, “There is a story there. It needs to be told.” Through his upcoming film, Aaron hopes to open up some new conversations and ultimately promote a truth movement about ecigarettes. “I’d like the film to be used as a way to open up conversation. There is so much animosity between the anti-vaping forces and the vaping advocates. This will allow politicians and leaders to step out of the fray and focus on the facts. The media weighs in periodically, but plays it too safe or focuses on negative stories that are often incorrect.” He said that his film would provide the information that the public so desperately needs right now.

Interestingly, Aaron himself is not a smoker and he doesn’t use ecigarettes although he has tried them to gain a better understanding about what vaping is all about. “Personally, I’m not against smoking or vaping. I think people need all the information and then should make their own choices.”

A lot of vaping advocates believe Big Tobacco is the number one enemy for vaping companies, but Aaron isn’t so sure. “I’m not a fan of Big Tobacco, but I don’t think it’s the biggest enemy of vaping,” he said. “They just want to make money and that’s something we can always trust. They are starting to do that by selling e-cigarettes now. At the Global Forum for Nicotine, I ended up sitting by a Vice President of a major tobacco company. He indicated that they’d like to switch as much of their business to e-cigarettes as possible. He said they make more money on that business.”

If Big Tobacco isn’t the big problem, then who is behind all of the ecig myths that we constantly hear? Aaron called out a few enemies by name. “The bigger problem is darker corruption forces at work. Big Pharma, Big Media, Big Non-Profits, Big Legal, and Big Government all have an addiction to money and they are sacrificing their core missions in pursuit of it.”

There is so much at stake for the vaping world and truth is more important than ever before are rumors of regulations loom large. Aaron said bans will only backfire. “Anywhere vaping has become popular will most likely see a vibrant black market pop up in the face of a ban. Anywhere that ban vaping before it takes off will see the status quo maintained: lots of dying smokers.”

On the other hand, Aaron believes regulation isn’t all bad. “Some regulation is probably good. I like to know what I put in my body, so labeling requirements are helpful. I also think vaping supplies should be exclusively for adults.”

To hear more from Aaron and see his film, stay tuned. “A Billion Lives” will premiere early next year and will eventually be in theaters determined by the fan base. Eventually, the film will also be available on DVD and Blu-ray. You can follow the film’s progress at

Jimmy, lover, blogger, vaper and ex-smoker. I’ve been blogging about and supporting Vaping since 2009. They changed my life and I think history will show them as one of the most significant public health invention of the 21st century.

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9 Responses

  1. jayne buchanan says:

    Vaping got me off ciggies for good. One year smoke free now. No intention of ever going back. Best thing i ever did :D.

  2. LeAnn Winemiller says:

    Where can we watch this documentary? I want to watch and obtain a copy for my employer, it’s a large healthcare corporation and treat e-cigs the same as cigarettes and make us vape with the smokers outside exposed to the elements! I want to teach them the difference!

  3. Paul says:

    History has shown that smoking cessation doesn’t work. The future is, as we now know, all about harm reduction and anyone who has switched from tobacco to e-cigs knows it is better for them. To class nicotine as a medicine is solely so that the MHRA can take control of the e-cig market. Also they are the only QUANGO that is able to police the industry post ETD.

    However, the black hole is 0% nicotine liquids and the pens, batteries and other paraphernalia used in order to vape! Who is going to police them?

    I think this time next year the industry will be in a right royal mess and who knows how it will pan out. Clearly the big tobacco companies have a vested industry, as do the pharmaceutical companies and even the chemists who currently partake in NRT. Who knows what the future will bring, I just wish that whatever happens, it is reasonable and fair. If not then it’s not going to look very pretty is it?

  4. Deeo says:

    It’s about time!

  5. Bob Johnson says:

    It will never be seen on major TV stations. Much of their advertising revenue is from big pharma. How many times a day do we hear “tell your doctor”?

  6. KattMamma says:

    I’m delighted to see an upcoming film about the positive aspects of vaping, but doubtful that enough of the *right* people will see it. I hope I’m wrong.

    Meanwhile, there’s something else we vapers can do – please sign and share this petition to tell Congress to reject the FDA’s deeming of vapor products as tobacco products (which could potentially decimate the vaping industry if they use the 2007 date, but even if they don’t, they will have much leverage then to do what they want to vaping – regulate it to death and give states an excuse to tax it to death)

    Petition · U.S. Senate, U.S. House of Representatives, President of the United States: Reject the FDA’s Deeming of Vapor Products as Tobacco Products ·

  7. Roc says:

    Good luck with that LeeAnn. I work for a healthcare provider also and there is no way they will ever change their policy towards e cigs. They treat vapers just like smokers. I even had to pass a nicotine test to work there. I have to walk two blocks on my break to be able to vape, and I even work with people that consider e cigs dangerous and it just disgusts me how ignorant and misinformed so many people are about this.

  8. rights matter says:

    What about my rights as a smoker? I have a right to smoke. No one, not even the government has the right to take away from me the only moments of pleasure I enjoy in an entire day. Its just like pornography. If that can be construed as personal liberty then I say it is my personal liberty to smoke as I please. Keep your judgments on my health to yourself.

  9. Nicole says:

    I started vaping in order to quit and I did. I let my teenage daughter start to vape because she was hanging out with smokers and I feared she would start smoking cigarettes and I was about her age when I started to smoke, maybe a few years younger. The vape has kept her away from smoking cigarettes! My husband was using chew and he has stopped thanks to vaping!

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