Why “It’s Possible The E-Cigarette Category All But Disappears” In 2019


A financial analyst claims 2019 is a make or break year for the industry and if things go bad vaping could virtually disappear

Struggle is nothing new to the vaping industry, with battle after battle being won thanks to the harm reduction and smoking cessation value of e-cigarettes. But according to a Washington based financial analyst, Stefanie Miller, the vaping industry could likely be facing a “make or break” year in 2019. She believes that increased pressure from the public and regulators will force a seismic shift on vaping flavors, and ultimately their popularity.

The back and forth between the vaping community and anti-vapers has been going on for almost as long as modern vaping has been a thing. Those in favor of vaping claim the benefits offered, especially in the fight against tobacco, are more than enough to justify acceptance and legitimation as a harm reduction and smoking cessation tool. However, critics remain worried that acceptance of vaping will only lead to more teens picking them up, which they fear will eventually lead to full-blown smoking.

Miller’s Perspective

Stefanie Miller is a respected analyst with the Washington based firm, Height Capital Markets. She has been watching the vaping industry for several years and believes 2019 is a critical year for the future of vaporizers. According to Miller the threat of teenage vaping is captivating enough of the general public to create a sense of panic among not only parents but public health officials. As a result, e-liquid flavors, which have a significant impact on the value of vaping as a smoking cessation tool, are being banned at an increasingly rapid pace. At this rate, she believes things could come to a head as soon as next year.

The misinformation out there surrounding vaping is another significant factor in the panic. Most people do not fully understand that vaping and smoking are not even the same process, let alone just how much safer vaping is than smoking. Ultimately most parent’s biggest concern is that vaping may one day lead their child into a life of smoking, something Ms. Miller thinks is at the heart of the issue. “The idea that these companies could be creating and even profiting from nicotine addiction in youth who may eventually transition to combustible cigarette use is devastating to regulators and certain factions of the public health community.”

The Research On Vaping

While many legislators and parents remain worried about the impact of vaping on non-smoking teens, the peer-reviewed evidence is quite clear. A study of over 60,000 teens conducted by Action on Smoking and Health found that only between 0.1% and 0.5% of non-smoking teens are ever picking up vaporizers frequently. This naturally means that much less than even 0.1% of non-smoking teens are ever ending up smokers because of vaping. In fact, vaping is shown to be the best smoking cessation tool on the market, so if most teens who vape are former smokers, it may actually be a positive thing in many cases.

However, even if they are vaping, there is a ton of research which indicates e-cigarettes are much safer than combustible cigarettes. So while not entirely harmless, vaping is at least 95% safer than smoking. This figure was first established by Public Health England back in 2015, but it has since been replicated in many other studies, including one published just last week. If that wasn’t clear enough, another study concluded that the excess lifetime cancer risk of a smoker is around 57,000 times higher than a demographically similar vaper.


The public perception of vaping is crucial, but it remains woefully low. Some polls have found that only around 13% of adults understand that vaping is much safer than smoking, while about double that amount believe vaping is just as dangerous, if not more so. As such, we must work to educate the people around us of all the benefits that vaping offers. If we don’t work fast, we may soon see a world in which vaping is no longer the massively successful tool it is today. According to Stefanie Miller, this is a make or break year for the industry, so we must do everything we can to ensure we end up on the “make” side of things. Especially if we value the end of smoking once and for all, we simply must support vaping.

Are you concerned about vaping moving forward? Do you think these claims are overblown, or is there legitimate risk facing the vaping industry? How can we best spread positive information to the smokers in our lives? Let us know what you think in the comments, and don’t forget to check back here or join our Facebook and Twitter communities for more news and articles.

Jimmy, lover, blogger, vaper and ex-smoker. I’ve been blogging about and supporting Vaping since 2009. They changed my life and I think history will show them as one of the most significant public health invention of the 21st century.

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