UK Rugby Team Lifts Ecig Ban and Teams Up With TruVape
It wasn’t all that long ago when the Warrington Wolves rugby team banned electronic cigarettes at Halliwell Jones Stadium. But it seems the team management has had a change of heart. After learning more about e-cigs, they have reversed the ban and even teamed up with TruVape through a new sponsorship deal. Now rugby fans are welcome to vape in the stadium and they can even purchase special edition ecigs with the Wolves logo in stadium gift shops.
Alex Wilson, the Wolves commercial manager said the decision ultimately came down to health. “We are firmly committed to helping our fans make informed choices, particularly when it comes to health and fitness. Obviously the best option is to never smoke at all, but as a percentage of our fans are already smokers, we are pleased to be able to encourage them to consider switching to alternatives.”
Wilson said that the Wolves leadership wanted fans to avoid smoking completely, but they realized that a large number of fans were already smokers so ecigs seemed to be a smart option once they understood the facts. “We are pleased to be able to encourage them to considering switching to alternatives by allowing vaping in certain areas of the stadium, as well as providing a branded vaporizer that can be purchased on site,” he said.
The Wolves are also proud to partner with TruVape, an ecig company that already has a large fan base in the UK. “We believe this partnership, with a reputable brand like TruVape – known for their attention to safety and adherence to regulations – will help our fans enjoy a better matchday experience, and provide those who smoke with an alternative that experts believe has the potential to hugely reduce harm,” Wilson explained.
Lee Bryan from TruVape also spoke highly of the Wolves and the growing relationship between the ecig line and the rugby team. “The synergy between Wolves and TruVape in terms of both branding and fan base is excellent,” he said. “We are looking forward to working with the Warrington Wolves in helping their fans make the conversion from smoking to vaping.”
Electronic cigarettes have already drawn a huge following in the UK with more than two million smokers already converted to vaping. As more public venues learn the facts about vaping, it’s likely that other stadiums will follow the same path and reverse ecig bans.
As the UK gradually starts to embrace ecigarettes as a life saving alternative, do you think other countries will take notice? What will it take for the United States to take the same positive stance on vaping as a smoking alternative?